Liv Hambrett

Germany + Australia + Culture + Motherhood + Home

Essays, Opinion

On Singing Pigs and Straddling Tuna Fish

I have written a little something for Daily Life on the latest campaign from Animals Australia, against factory farming, and the recent one from, against over-fishing. One features a singing, flying pig dreaming of escaping his factory farm and the other a bunch of naked celebrities canoodling with various marine species. Which one is more effective? You tell me.

In the realm of Naked Women Sell Everything this campaign is fairly standard. The main images from the Fishlove, an initiative designed to raise awareness of the dangers of overfishing, ticks all the boxes. And when I say main images, I mean the ones hand-picked by various media outlets. So, the ones with women. They feature good looking women. They feature nude women. They feature boobs, a nipple (and a cuttlefish) and an artfully draped pubic region (with an octopus). They are over-zealously photo-shopped (as all naked women must always be). They are tenuously linked to the cause they are supposed to be about.

Keep reading it here …

I also cannot stress enough how much I think you should watch the Animals Australia ‘Make it Possible’ campaign. And how much I think we need to join in and keep working on making Australian farming factory-free.


  1. mandaray

    29 October, 2012 at 11:47 am

    I’m so tired of people using tits to sell me something. Doesn’t matter if it’s a product or an idea–I’m sick of it. It’s boring, and it’s clearly not something men have to do too. Either put them in their birthday suits along with us, or stop using this ridiculous strategy to catch our interest. (Doubly so if you’re going to Photoshop the women into oblivion–either they’re beautiful enough to see naked, or they’re not. Don’t insult them and us by airbrushing away everything.)

    1. Liv

      29 October, 2012 at 11:53 am

      Yes! Put this comment on the article!

        1. Liv

          29 October, 2012 at 1:38 pm

          You are a star. Also tired of tits selling me things!

          1. mandaray

            29 October, 2012 at 1:48 pm

            Yeah, as someone who plays a lot of video games, I have to put up with that marketing scheme almost constantly. It’s soooo boring/annoying.

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